Case Studies

This body of work reflects a career spent building culturally relevant brand experiences at the intersection of content, entertainment, and live moments. Across more than a decade at Paramount and now leading partnerships at 1/ST, Jeremy has developed integrated campaigns that connect brands with audiences through storytelling, premium production, and immersive experiences.

The projects featured here span branded content, influencer collaborations, product integrations, and full-scale experiential platforms, all designed to move beyond traditional sponsorship and create an emotional connection with consumers. Each piece represents a strategic response to a specific business objective, brought to life through creative concepting, thoughtful execution, and multi-channel distribution across digital, social, broadcast, and real-world environments.

Jeremy's approach is rooted in taste, narrative, and partnership. He focuses on building bespoke programs that feel authentic to culture, are elevated in presentation, and are commercially impactful, helping brands show up in meaningful ways while driving measurable results.

Tiffany & Co. x The 150th Preakness Stakes

Custom content exploring the legacy of the Woodlawn Vase, originally crafted by Tiffany & Co. in 1860 and widely regarded as the most valuable trophy in North American sport. The piece blends heritage storytelling with cinematic production to spotlight craftsmanship, tradition, and cultural significance through a modern lens.

Ram Trucks x Yellowstone

Custom content series featuring talent from Yellowstone and 1883, following their journey through the American West in a Ram Trucks, bringing the landscapes and spirit of both shows to life.

Mountain Dew x Comedy Central

Branded content starring comedian Chris Distefano which elevates Mountain Dew's message about pursuing your passions, in this case, boxing, and weaving in the product in an organic way.

Tractor Supply Co x Yellowstone

Docu-style profile starring the creator of Yellowstone, Taylor Sheridan. This content illuminates Taylor Sheridan’s “double life” as both a genuine Texas rancher and an acclaimed storyteller, highlighting how his desire for authenticity is reflected in the show.

Planet Fitness x Comedy Central

After a year of social distancing and quarantine, Planet Fitness wanted to encourage people to work out again. We elevated its brand message to “Break Up With Your Couch” and get moving again in 2021 by casting husband & wife comedy duo Rosebud Baker and Andy Haynes to break up with their couch.

Jack Daniel's x Ink Master

Aligning with Ink Master equity, this content-centric program elevated Jack Daniel’s messaging through the prism of the craftsmanship/artistry of tattoo culture. Working with fan-favorite winners of Ink Master, this round-table discussion integrates product endemically.

Tecovas x Yellowstone

Branded content featuring Yellowstone actor, Jefferson White, discussing his career trajectory and the pride that comes with working on the show, which thematically aligns with Tecovas’ “Walk Taller” message.